SEO and Google Ads (PPC)- What Should Be Your Choice?

Google Ads and SEO are two important components of Search Engine Marketing (SEM). Marketers are using these two to drive traffic and leads to the website. Many of the businesses are in confusion as to which should be used out of these two SEM approach. To truly understand the need of these online marketing tactics, you have to figure out:

• What’s your requirements,

• What these two approaches actually do
  
  

After knowing your requirement, you have to dig deeper about SEO and Google Ads.

The former is actually an organic way to elevate the ranking position of the website in Google, Bing, Yahoo, and other major search engines. You can keep your business at the front when someone will search businesses like yours in search engine. So ultimately you will get more traffic, conversions, and leads.

SEO involves optimization of website including its content and design to make it search engine friendly. To work upon this, you should know about the factors Google uses to determine ranks and they are- keyword selection, content quality, user experience, site structure, site security, page speed, mobile compatibility, and few more.

The later one, Google Ads, is a paid online advertising approach, also called Pay-Per-Click Advertising. You can show your ads on Google search result page, Google products and other partner websites. You can promote a specific deal, offer, or product and can target specific user group based. It will allow you to reach target prospects quickly and guess what you can totally control your expenses on each ad.

Difference table of SEO and Google Ads

S.no	Feature	SEO	Google Ads
1.	Traffic Generation	Slow but consistent	For a specific duration of time, till the campaign duration
2.	Cost	It’s free	you have to pay for each click on your ads
3.	Keyword Types	Good for both short and long tail	Good for both short and long tail
4.	Result Time	It takes time	Gives result faster
5.	Placement Area	Only in search results	Search result, Google products and other partner websites
6.	Reports and Analysis	Takes time	Instantly

So Which One – SEO Or Google Ads For Your Business?

SEO is a traditional and best way to put a website in front of the world. Even it takes some time to optimize the website; you will get a consistent flow of users. In fact, this is the most ideal way to connect with the loyal customers. On other hand, Google Ads can bring the desire results especially leads in no time. Some of you want faster result while some of you are looking for the cost-effective way for traffic and lead generation. But, many digital marketing experts admit that Google ads and SEO together can bring best result for any business. Well, the ultimate decision should be taken by you according to your requirement and budget. After having an idea about what SEO and Google Analytics are and what these can do; you can make your decision better.

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